The way Americans watch television has changed drastically through recent years. Although many watch television, they do it on their own time. Through recent research from chief research officer for CBS, David Poltrack, a new era of television has risen. “This is a golden era...
As the gap between consumer action and brand targeting closes, the question becomes what can go further than retargeting. Well, Tom Goodwin over at AdAge feels that the answer is pre-targeting. There is an internet shadow after searching for a product on Google, or making...
This year's bought of media buying went differently than expected. While prime-time usually takes the brunt of the buying, late night has surged in popularity. NBC for example, hosting both The Tonight Show and Late Night, has a 45% surge in late-night budgets. Media buyers...
USA v. Portugal: The game was a nail bitter with Portugal scoring in the last 20 seconds of overtime to end the match in a 2-2 tie. Although USA didn’t win, ESPN did. Millions of viewers across the nation tuned in to watch, creating a massive viewer...
Check out this interesting graphic about the World Cup that starts today. http://knowmore.washingtonpost.com/2014/06/12/this-chart-shows-how-much-more-popular-the-world-cup-is-than-the-super-bowl/...
The Pinterest audience is changing, and along with that change comes a new location for ads. From AdWeek: Click for full story ...
Needless to say, we use our phones a lot, basically, all of the time. It’s become second nature to swipe a finger and bring our magic screens to life. 40% of people surveyed use their device while using the restroom, so its safe to say...
At milk*, we spend a lot of time working to find the core essence of a brand, and that knowledge will always be key to our clients’ success. That said, this article on Contagious.com has us rethinking what we might do once a brand hits cyberspace. Brand...
