01 Jul World Cup Viewership

USA v. Portugal:   The game was a nail bitter with Portugal scoring in the last 20 seconds of overtime to end the match in a 2-2 tie. Although USA  didn’t win, ESPN did. Millions of viewers across the nation tuned in to watch, creating a massive viewer presence around a sport that is finally starting to gain popularity.

Our goal is to understand all the media connections that can be made by associating a brand with various audiences, such as die hard fans from around the world.  Here is a graphical break out of the viewership from the USA v. POR game and the relationship it shows against other popular sporting events in the US.