How Far Can Celebrity Status Stretch? The Rise — and Snap — of Celebrity Brands
Once upon a time, a celebrity brand was a perfume bottle with a famous face slapped on it.Now? Celebrities are CEOs, co-founders, CMOs, creative directors — and sometimes, their own downfall. From Ben Stiller’s nostalgic soda to Rihanna’s Fenty empire, we’re watching a shift: celebrity isn’t...