Recently Swedish officials raided the most popular, Stockholm-based, online file-sharing server, The Pirate Bay. They seized computers, servers, and other equipment in hopes of quashing the underground, and largely illegal, torrent site. However, the minds behind TPB seem to be rebuilding one step at a time....
There are so many ways to connect to the consumer now, big time companies are sometimes ill-advised in their attempts to get their message out there. There are whole departments and independent advertising agencies devoted to creating integrated marketing plans. However, building a robust plan with...
Facebook’s video player is powerful… and it’s pissing people off, namely YouTube. In recent months, YouTube has struggled on Facebook, a platform on which it had previously excelled. This decline correlates to media companies and buyers posting their content directly to Facebook instead of the...
To ring in the New Year, Nike released 100,000 personalized videos encapsulating the year in fitness for its top Fuelband and Nike+ users. Each custom film features an animation of the user running, factoring in location and even weather. So, a runner in New York...
Social media has a large impact on holiday spending, that’s a given. It seems that year after year, we spend more time researching potential gifts on our computers and phones than we do in the store with the actual products. In fact, traditional mediums for holiday...
There are thousands of television channels available at the push of a button. 5 years ago, not having access to all of these was not only unheard of, but was genuinely annoying. If ESPN 8 was a channel, we needed it immediately – not to...
We now live in a culture where everyone is plugged in from sunup to sundown. We wake up, fire off a few emails for work, scan Facebook, Twitter, Instagram, and Snapchat, make sure our fantasy line ups are good to go before game night, and...
This year, Americans celebrated Thanksgiving with their 7 billion closest friends and family. Mobile made a large appearance at people's dinner tables - 88% of people who were on Facebook during the holiday accessed the platform on mobile. That trend rolled into the weekend, dominating the Black...
There are several studies conducted on a regular basis designed to help marketers target people using various media types. The details of the studies can almost be ignored when you look at the big picture. Regardless of media type, people spend a lot of time...
