We now live in a culture where everyone is plugged in from sunup to sundown. We wake up, fire off a few emails for work, scan Facebook, Twitter, Instagram, and Snapchat, make sure our fantasy line ups are good to go before game night, and...
This year, Americans celebrated Thanksgiving with their 7 billion closest friends and family. Mobile made a large appearance at people's dinner tables - 88% of people who were on Facebook during the holiday accessed the platform on mobile. That trend rolled into the weekend, dominating the Black...
There are several studies conducted on a regular basis designed to help marketers target people using various media types. The details of the studies can almost be ignored when you look at the big picture. Regardless of media type, people spend a lot of time...
The way Americans watch television has changed drastically through recent years. Although many watch television, they do it on their own time. Through recent research from chief research officer for CBS, David Poltrack, a new era of television has risen. “This is a golden era...
As the gap between consumer action and brand targeting closes, the question becomes what can go further than retargeting. Well, Tom Goodwin over at AdAge feels that the answer is pre-targeting. There is an internet shadow after searching for a product on Google, or making...
This year's bought of media buying went differently than expected. While prime-time usually takes the brunt of the buying, late night has surged in popularity. NBC for example, hosting both The Tonight Show and Late Night, has a 45% surge in late-night budgets. Media buyers...
USA v. Portugal: The game was a nail bitter with Portugal scoring in the last 20 seconds of overtime to end the match in a 2-2 tie. Although USA didn’t win, ESPN did. Millions of viewers across the nation tuned in to watch, creating a massive viewer...
Check out this interesting graphic about the World Cup that starts today. http://knowmore.washingtonpost.com/2014/06/12/this-chart-shows-how-much-more-popular-the-world-cup-is-than-the-super-bowl/...
The Pinterest audience is changing, and along with that change comes a new location for ads. From AdWeek: Click for full story ...
