31 May Ways To Find Trending Topics on Social Media

Social media is an influential and commanding marketing platform. For agencies, it is important to know how to find the trending topics and how to keep the brand relevant and ahead of competition. One of its most attractive qualities, is it helps to give brands a better understanding of their audiences which allows brands to create relevant content for targeted or local marketing.

But before brands work on uncovering trends, it is important to know why social media trends matter in the world of marketing. Joining a conversation at the right time allows brands to contribute to the conversation. A conversation is inevitably trend monitoring at its best.

Twitter is the most fast paced platform currently on social media. It is journalism of our time. Twitter is regularly the first platform to break major news stories and the two ways of discovering Twitter trends is by Moments and Personalized. Moments are a list of the biggest stories of the day, with an explanation of the stories and selected Tweets. Personalized trends are only available to Twitter users and are a selection of trends based on algorithms from a user’s location and whom they follow.

Similar to Twitter, algorithms and whom you follow find Instagram trends. But unlike Twitter, Instagram uses their hashtag to see what trends are more popular than others. It has even become a wedding must-have to have your wedding #hashtag trending on Instagram.

Facebook’s trending section is on the right-hand side of a user’s News Feed page and the content shown depends on a user’s likes, follows, activities, and all the private information Facebook holds on its users. This is how they find what’s trending.

62% of adults admit to getting their news from social media, so it is important for brands to fully grasp the effect of social media and how it serves as a catalyst for marketing.