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What we are reading

WAIT! Don’t just hit RE-TWEET. Twitter helps users read content before sharing.

In the four or so months since Twitter launched a prompt that asked to read before retweeting, they have shared how useful this new prompt has been on cutting back on endless re-Tweets without substantiation. Turns out, people CAN read! Users open articles 40% more often after seeing the prompt -and actually OPENING articles before hitting re-Tweet increased by 33%. But best of all, some didn’t re-Tweet at all after opening the article! Hey, this might start a trend! Just imagine, an entire country… no wait..WORLD… READING. You can READ more HERE.



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