03 Feb The Real Winners of Super Bowl XLIX

The Super Bowl is the biggest media day of the year. This year, a 30 second ad cost $4.5 million dollars – $150,000 a second. The $500,000 increase from the $4 million it cost last year is the biggest year-to year price hike in the history of the Super Bowl.

Any media day this large essentially turns into a competition. And in any competition there are winners and losers. The commercials that earned top accolades were Budweiser’s “Lost Dog” and Snickers “The Brady Bunch”, with the latter winning the inaugural Super Clio award for best Super Bowl Ad. (Check out the rest here: http://www.superbowl-commercials.org/35252.html)

But it’s not only the advertising side of media that was recognized. Missy Elliot, who was featured in the Katy Perry halftime show, is reported to be on track for an 1000% increase in sales, rocketing from a pre-Super Bowl download rate of 6,000 song downloads to an expected 70,000 downloads.

This year, 120.8 million televisions tuned in to watch the game – the most ever. The media exposure for the business sector, musicians, and viewers themselves is unparalleled. It’s one of those rare times where everyone wins.