YouTube has decided to drop one of its most popular stars after he posted a video that received extreme backlash due to its controversial topic. YouTuber, Logan Paul, filmed himself in a forest in Japan that is a widely known for suicides. Paul (who originally found...
Johnson & Johnson and Verizon have recently taken a daring move with their digital advertising. Both companies have decided to suspend any advertising on YouTube. YouTube, the web’s dominant video marketing platform, is host to countless advertisements, as well as, a variety of content that is...
YouTube gets its own social network with the anticipated launch of the YouTube community! The YouTube community effectively allows video creators to engage with their viewers with virtual communicators (texts, GIFS, images, etc.). The kick-off goal is to have a better engagement with the audience,...
It is vital for a marketing agency to always stay on top of what’s trending now. Whether it is in creative trends, media buzz, or a combination of the two sectors, relevancy is what fuels an agency. As of more recently, major corporations, such as Dove,...
Facebook’s video player is powerful… and it’s pissing people off, namely YouTube. In recent months, YouTube has struggled on Facebook, a platform on which it had previously excelled. This decline correlates to media companies and buyers posting their content directly to Facebook instead of the...
