In TV, one of the hardest things advertisers have to account for is ad placement for targeted audiences. It is common practice to extensively research consumer markets to calculate which one is most relevant. Because of this, it is exceedingly frustrating when, after hours of...
There are thousands of television channels available at the push of a button. 5 years ago, not having access to all of these was not only unheard of, but was genuinely annoying. If ESPN 8 was a channel, we needed it immediately – not to...
The way Americans watch television has changed drastically through recent years. Although many watch television, they do it on their own time. Through recent research from chief research officer for CBS, David Poltrack, a new era of television has risen. “This is a golden era...
