We can probably safely call 2017 the year of social media influencers, particularly in fashion. With top-tier fashion bloggers ranking in multimillion-dollar campaigns, it comes as no surprise that every self-proclaimed fashionista wants to stray away from clothes and jewelry and become a full lifestyle...
Social media is an influential and commanding marketing platform. For agencies, it is important to know how to find the trending topics and how to keep the brand relevant and ahead of competition. One of its most attractive qualities, is it helps to give brands...
Unless you have been living under a rock the past few days, you are aware that Verizon Wireless just bought AOL Inc. for 4.4 billion dollars. Is this more of the retro, let’s go “90’s” culture trend? What’s going on? If you’re asking yourself why the...
How many apps do you have on your phone? Go ahead, check. If you’re anything like the normal smart phone user, you have upwards of 20. But when’s the last time you downloaded an app? Comscore’s Mobile App Report and Time Magazine report that 65% of...
As the NHL trade deadline looms (3pm today), media has an ever-expanding role in the negotiation process. More specifically, social media has completely changed the atmosphere of trade secrecy. (Read: nothing is a secret anymore). Reporters have latched onto social media as another facet of their...
If you work on the east coast like we do here at milk*, then the snow has definitely impacted your work week. And when the flow of your week is already disrupted, why even bother working at all? The following tells us what people are...
There are so many ways to connect to the consumer now, big time companies are sometimes ill-advised in their attempts to get their message out there. There are whole departments and independent advertising agencies devoted to creating integrated marketing plans. However, building a robust plan with...
Facebook’s video player is powerful… and it’s pissing people off, namely YouTube. In recent months, YouTube has struggled on Facebook, a platform on which it had previously excelled. This decline correlates to media companies and buyers posting their content directly to Facebook instead of the...
Social media has a large impact on holiday spending, that’s a given. It seems that year after year, we spend more time researching potential gifts on our computers and phones than we do in the store with the actual products. In fact, traditional mediums for holiday...
We now live in a culture where everyone is plugged in from sunup to sundown. We wake up, fire off a few emails for work, scan Facebook, Twitter, Instagram, and Snapchat, make sure our fantasy line ups are good to go before game night, and...
