If Starbucks, Wal-Mart, Amazon, and other big retailers had a vision for the future of shopping, it would be an industry based solely on mobile pay-and-go services. However, since the industry is not fully committed to mobile shopping just yet, big retail companies are facing...
Consumers in general are surprising. Smaller purchases are impulsive by nature or emotionally driven to fill a need. More and more I feel we should have majored in psychology and not marketing. Data can help guide us though, but only if we are prepared. Its been...
Unless you have been living under a rock the past few days, you are aware that Verizon Wireless just bought AOL Inc. for 4.4 billion dollars. Is this more of the retro, let’s go “90’s” culture trend? What’s going on? If you’re asking yourself why the...
How many apps do you have on your phone? Go ahead, check. If you’re anything like the normal smart phone user, you have upwards of 20. But when’s the last time you downloaded an app? Comscore’s Mobile App Report and Time Magazine report that 65% of...
This year, Americans celebrated Thanksgiving with their 7 billion closest friends and family. Mobile made a large appearance at people's dinner tables - 88% of people who were on Facebook during the holiday accessed the platform on mobile. That trend rolled into the weekend, dominating the Black...
Needless to say, we use our phones a lot, basically, all of the time. It’s become second nature to swipe a finger and bring our magic screens to life. 40% of people surveyed use their device while using the restroom, so its safe to say...
