Mercedes-Benz’s gives us its most impressive brand campaign yet in 'Grow Up.' Mercedes’ latest ad stars rapper A$AP Rocky showcasing the to do list of growing up. The video campaign starts off saying, “As you get older, life becomes all about following a few simple...
Even amidst the cultural dominance of the Internet, broadcast media still commands the largest share of the media advertising pie nationwide. Not only are radio and television the main media source of advertising today, they are also the only media source always developing new ways to...
If Starbucks, Wal-Mart, Amazon, and other big retailers had a vision for the future of shopping, it would be an industry based solely on mobile pay-and-go services. However, since the industry is not fully committed to mobile shopping just yet, big retail companies are facing...
Email marketing is one of the best and most effective ways to promote your brand and clients. In order to create a successful email marketing campaign there has to be the right amount of permission, relevance, timeliness, engagement, and of course, design that translates universal. Before...
Some analysts argue no generation has suffered more from the Great Recession than the millennials. It seems nearly impossible for the millennials to reach the financial successes their parents had. With the student debt at an all-time high and the job market at a competitive...
It is vital for a marketing agency to always stay on top of what’s trending now. Whether it is in creative trends, media buzz, or a combination of the two sectors, relevancy is what fuels an agency. As of more recently, major corporations, such as Dove,...
There is a clear separation between creative execution and media placements. I am not sure if it is the speed in which marketers are trying to get to market or if it is simply lack of creative vision displayed by talent entrusted to bring a...
Often times, we will be asked to create a media program with no reference to what the creative is. In the past, this might have worked, and sometimes for us, this is still a viable way to approach finding a solution. However, great ideas should have...
Hootsuite is one of the tools we use at milk* media for social media marketing. We follow their blog pretty much regularly. This was a post that delivered some fun insights into the secret life of some social media users which I am sure every...
