milk* media
What we are reading

In TV, one of the hardest things advertisers have to account for is ad placement for targeted audiences. It is common practice to extensively research consumer markets to calculate which one is most relevant. Because of this, it is exceedingly frustrating when, after hours of...

31 March, 2015

Part of having an integrated marketing campaign is buy media. That means ad space in print, broadcast, radio, Internet – essentially anywhere where a consumer can see your message. The good thing about media buying is that, as advertisers, we can get creative. Why shell...

13 February, 2015

We don’t spam! Read our privacy policy for more info.