Have you googled yourself? A crush? Your neighbors? What you should get for lunch? What kind of credit card you should get? How often you should wash your hair? 57% of Americans admit to keeping an eye on their online reputation and 46% admit to...
Chobani is known as a trailblazer in their industry, in fact, they’re the number one yogurt company in the United States. But when you walk down the grocery store aisle, you’re bound to see the same trade dress over and over again: a white plastic...
It’s here, the most anticipated iPhone since the original. The iPhone X. The new iPhone is set to start at a price base of $1,000 for the 64GB and $1,149 for 264GB. The new mega iPhone features wireless charging, first of its kind facial recognition...
When you’re selecting cover photos, shared images, and other social media assets, it is vital to understand basic image dimensions. However, with each form of social media requiring different dimensions it can be challenging to constantly be in the know. But it is crucial knowledge...
Posting on social media has become as routine as pouring a cup of morning coffee. It has become habitual. The new wave changing how we post on all social media platforms is Graphic Interchange Format, or more commonly known as GIFs. Animated GIFs are a...
It was back in 2005 when Apple helped podcasts become part of mainstream media by creating a platform solely for listeners in iTunes. Steve Jobs once called podcasting the “next generation of radio”. And no surprise, he predicted the future of technology. Now in 2017, over...
Social media is an influential and commanding marketing platform. For agencies, it is important to know how to find the trending topics and how to keep the brand relevant and ahead of competition. One of its most attractive qualities, is it helps to give brands...
The power of data is a game changer for advertising. Marketers have shifted their planning from reach-based to “people-based,” and have been working towards reaching a more selective audience. The digital playing field has broadened and in turn has provided innovative ways to collect more...
“A beautiful earned story is as important as a TV ad is, as important as a community event. They’re all storytelling,” described Chobani’s Chief Marketing and Brand Officer, Peter McGuinness. Chobani is revitalizing its brand marketing efforts with simply unpaid press exposure. Chobani was featured on...
Johnson & Johnson and Verizon have recently taken a daring move with their digital advertising. Both companies have decided to suspend any advertising on YouTube. YouTube, the web’s dominant video marketing platform, is host to countless advertisements, as well as, a variety of content that is...
