Have you googled yourself? A crush? Your neighbors? What you should get for lunch? What kind of credit card you should get? How often you should wash your hair? 57% of Americans admit to keeping an eye on their online reputation and 46% admit to...
Due to a recent BMW spot, a 1994 clip from the Today Show featuring Katie Couric and Bryant Gumbel debating the ‘intricacies’ of the Internet has surfaced. The pair just can’t seem to wrap their minds around the concept of the Internet. In fact, they...
As the gap between consumer action and brand targeting closes, the question becomes what can go further than retargeting. Well, Tom Goodwin over at AdAge feels that the answer is pre-targeting. There is an internet shadow after searching for a product on Google, or making...
