What do you do when your search engine company of 11 years becomes the largest in the world? You make a bigger company. Last week Larry Page, the (now) former CEO of Google, announced via a blog that he was starting a new company called Alphabet. The...
In TV, one of the hardest things advertisers have to account for is ad placement for targeted audiences. It is common practice to extensively research consumer markets to calculate which one is most relevant. Because of this, it is exceedingly frustrating when, after hours of...
This year, for the first time ever, the NFL will be streaming a game worldwide. Now while the game itself may not be a very exciting match-up (Jaguars vs. Bills), the motive behind this initiative is far-reaching. The NFL plans to deliver this streaming capability by...
