It is vital for a marketing agency to always stay on top of what’s trending now. Whether it is in creative trends, media buzz, or a combination of the two sectors, relevancy is what fuels an agency. As of more recently, major corporations, such as Dove,...
There is a clear separation between creative execution and media placements. I am not sure if it is the speed in which marketers are trying to get to market or if it is simply lack of creative vision displayed by talent entrusted to bring a...
Often times, we will be asked to create a media program with no reference to what the creative is. In the past, this might have worked, and sometimes for us, this is still a viable way to approach finding a solution. However, great ideas should have...
Hootsuite is one of the tools we use at milk* media for social media marketing. We follow their blog pretty much regularly. This was a post that delivered some fun insights into the secret life of some social media users which I am sure every...
TV Subscriptions Down in 11 of Last 12 Quarters, Netflix Up 73% Over Same Period About two years ago I managed to finagle myself into a lunch that included Sumner Redstone sitting next to me. During a break in conversation, I leaned in and quietly asked...
To ring in the New Year, Nike released 100,000 personalized videos encapsulating the year in fitness for its top Fuelband and Nike+ users. Each custom film features an animation of the user running, factoring in location and even weather. So, a runner in New York...
Photographer and historian Marc Hermann has scrounged through historic crime scene photos in the archives of the New York Daily News and has perfectly blended them with contemporary images from those same locations today. The juxtaposition of historic/modern and grisly/ordinary makes for some interesting images....
