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Chobani is known as a trailblazer in their industry, in fact, they’re the number one yogurt company in the United States. But when you walk down the grocery store aisle, you’re bound to see the same trade dress over and over again: a white plastic...

07 December, 2017

“A beautiful earned story is as important as a TV ad is, as important as a community event. They’re all storytelling,” described Chobani’s Chief Marketing and Brand Officer, Peter McGuinness. Chobani is revitalizing its brand marketing efforts with simply unpaid press exposure. Chobani was featured on...

19 April, 2017

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