It was back in 2005 when Apple helped podcasts become part of mainstream media by creating a platform solely for listeners in iTunes. Steve Jobs once called podcasting the “next generation of radio”. And no surprise, he predicted the future of technology. Now in 2017, over...
TV Subscriptions Down in 11 of Last 12 Quarters, Netflix Up 73% Over Same Period About two years ago I managed to finagle myself into a lunch that included Sumner Redstone sitting next to me. During a break in conversation, I leaned in and quietly asked...
In todays world the line between advertising and genuine content has grown thiner and thiner. Brands are trying to connect their products to the larger world that is their brand. Porsche has recently created a new website for their motorsport line of vehicles. Merging information about...
Unless you have been living under a rock the past few days, you are aware that Verizon Wireless just bought AOL Inc. for 4.4 billion dollars. Is this more of the retro, let’s go “90’s” culture trend? What’s going on? If you’re asking yourself why the...
There are so many ways to connect to the consumer now, big time companies are sometimes ill-advised in their attempts to get their message out there. There are whole departments and independent advertising agencies devoted to creating integrated marketing plans. However, building a robust plan with...
There are thousands of television channels available at the push of a button. 5 years ago, not having access to all of these was not only unheard of, but was genuinely annoying. If ESPN 8 was a channel, we needed it immediately – not to...
