09 Jan Social Spending

Social media has a large impact on holiday spending, that’s a given. It seems that year after year, we spend more time researching potential gifts on our computers and phones than we do in the store with the actual products.

In fact, traditional mediums for holiday shopping inspiration are being utilized significantly less than in years prior. Gift ideas from television and magazines both dropped 9% in 2014 while social media usage increased by 25% according to PR News and CrowdTap.

The truth is, we’ve made the jump from reactive to proactive. We don’t want to wait for up-and-coming products to be flashed before our eyes in commercials – we’re actively searching for hidden gems that before finding, we didn’t know we needed.

Social media platforms provide the perfect channel for this mentality, taking us from idea conception to product review.

Need an idea? Search Pinterest. Trying to find out which product is best? Read the blogs. Want a discount? Go on Facebook for promotions. Need to tell everyone what you just bought? Upload pics to Instagram.

Purchasing power is in the palm of our hands, just turn on your phone.