18 Dec Snapchat launches Spotlight a video app that could actually pay -and strangely my kids don’t care.

You would think that based on the lock that Snap has on my two teenagers life, a video function inspired by (and meant to steal market share from ) Tik-Tok would be a no-brainer, a just-add-water unabashed hit. But, not so fast. Surprise, surprise. Spotlight entered the spotlight -and adaptation has not been quite what was expected. Yet. The new option in the app to create short video clips lets users (public and private accounts) create and submit their videos directly to the ‘Spotlight feed’. But wait, there is MONEY involved! Snapchat also added that the best clips could earn earn a share of more than $1 million that they’re distributing to creators every day! Even if you do not want to create, you can always do what most do on social media: watch. Where else, but on your Spotlight feed.