17 Mar Meerkat

All of a sudden, Meerkat is everywhere. This live streaming app can turn anyone into a news broadcaster. It has boasts celebs users like Tony Hawk and Jared Leto, but what makes it exceedingly popular is that anyone can use it. From real estate agents giving private tours of houses to church worship services are now being streamed.

Recently at the South by Southwest festival in Austin, Texas, Meerkat was unofficially dubbed “app of the year”. The founder, Ben Rubin, also announced He also revealed that 20% of Meerkat users watched two hours of video every day on the service, while 8% watch 3+ hours every single day. The amount of engagement these numbers suggest is significant.

The app itself has easily surpassed the 10,000 user mark and continues to grow. As of now, no revenue is being generated from Meerkat despite a strong valuation. If big media gets involved there’s no telling the amount of cash that can be generated just from the impressions and exposure it is attaining now.

Twitter, which Meerkat runs through, has become today’s fastest source for the latest news around the world. With Meerkat’s added functionality, we may be seeing the future of corporate news unfold before our very eyes.