Have you googled yourself? A crush? Your neighbors? What you should get for lunch? What kind of credit card you should get? How often you should wash your hair? 57% of Americans admit to keeping an eye on their online reputation and 46% admit to...
No that isn't the name of a new professional sports team for the state (although we call dibs if it takes off). According to the Connecticut Department of Energy and Environmental Protection, there have been over 4000 black bear sightings in the state over a year...
The power of data is a game changer for advertising. Marketers have shifted their planning from reach-based to “people-based,” and have been working towards reaching a more selective audience. The digital playing field has broadened and in turn has provided innovative ways to collect more...
According to the FCC the earlier proposed merger between the two largest Internet providers, Comcast and Time Warner Cable (TWC), was unfair to competition and was denied. Now its Charters’ turn… wait who? For those who haven’t heard that name before, Charter is a telecommunications company just...
Unless you have been living under a rock the past few days, you are aware that Verizon Wireless just bought AOL Inc. for 4.4 billion dollars. Is this more of the retro, let’s go “90’s” culture trend? What’s going on? If you’re asking yourself why the...
In TV, one of the hardest things advertisers have to account for is ad placement for targeted audiences. It is common practice to extensively research consumer markets to calculate which one is most relevant. Because of this, it is exceedingly frustrating when, after hours of...
We now live in a culture where everyone is plugged in from sunup to sundown. We wake up, fire off a few emails for work, scan Facebook, Twitter, Instagram, and Snapchat, make sure our fantasy line ups are good to go before game night, and...
The way Americans watch television has changed drastically through recent years. Although many watch television, they do it on their own time. Through recent research from chief research officer for CBS, David Poltrack, a new era of television has risen. “This is a golden era...
As the gap between consumer action and brand targeting closes, the question becomes what can go further than retargeting. Well, Tom Goodwin over at AdAge feels that the answer is pre-targeting. There is an internet shadow after searching for a product on Google, or making...
This year's bought of media buying went differently than expected. While prime-time usually takes the brunt of the buying, late night has surged in popularity. NBC for example, hosting both The Tonight Show and Late Night, has a 45% surge in late-night budgets. Media buyers...
