There are so many ways to connect to the consumer now, big time companies are sometimes ill-advised in their attempts to get their message out there. There are whole departments and independent advertising agencies devoted to creating integrated marketing plans. However, building a robust plan with...
Facebook’s video player is powerful… and it’s pissing people off, namely YouTube. In recent months, YouTube has struggled on Facebook, a platform on which it had previously excelled. This decline correlates to media companies and buyers posting their content directly to Facebook instead of the...
To ring in the New Year, Nike released 100,000 personalized videos encapsulating the year in fitness for its top Fuelband and Nike+ users. Each custom film features an animation of the user running, factoring in location and even weather. So, a runner in New York...
Social media has a large impact on holiday spending, that’s a given. It seems that year after year, we spend more time researching potential gifts on our computers and phones than we do in the store with the actual products. In fact, traditional mediums for holiday...
This year, Americans celebrated Thanksgiving with their 7 billion closest friends and family. Mobile made a large appearance at people's dinner tables - 88% of people who were on Facebook during the holiday accessed the platform on mobile. That trend rolled into the weekend, dominating the Black...
The Pinterest audience is changing, and along with that change comes a new location for ads. From AdWeek: Click for full story ...
