This year, for the first time ever, the NFL will be streaming a game worldwide. Now while the game itself may not be a very exciting match-up (Jaguars vs. Bills), the motive behind this initiative is far-reaching. The NFL plans to deliver this streaming capability by...
Yesterday Apple unveiled its new tech including the new MacBook and Watch. This unveiling was streamed, live, from the Apple site. It worked seamlessly through Safari and not so well, sometimes, not at all, through Google Chrome (how typically Apple). The new MacBook has transformed into...
Creative media with a good cause behind it is a reason to get excited about advertising. Case in point: the interactive billboard display at Canary Wharf, London to promote domestic abuse awareness. Faces of battered women looking out into the crowd are displayed, making the...
As the NHL trade deadline looms (3pm today), media has an ever-expanding role in the negotiation process. More specifically, social media has completely changed the atmosphere of trade secrecy. (Read: nothing is a secret anymore). Reporters have latched onto social media as another facet of their...
It's all everyone has been talking about. Yesterday, a picture of a dress was uploaded to tumblr. The uploader couldn't figure out if the dress was actually white and gold or black and blue. Who ever could have predicted that it would blow up as much...
Today, Steve Jobs would have turned 60 years old. The former face of Apple computers is one of the major reasons why everyone today owns an iPhone, MacBook, or iPad. Apple products have infiltrated our society and this enigmatic and often polarizing man perpetuated the...
Yesterday was Photoshop’s 25th anniversary. Like most major pieces of software or social media platforms, Photoshop’s conception derived from unusual means. In fact, the creation of the most popular photo editing software in the world was influenced by a strong case of procrastination. Thomas Knoll was...
As a holiday in the second tier of holiday buying (after Christmas, of course) you would expect consumers to utilize media the same way to enhance their overall experience. Online shopping is a huge part of any holiday where you’re buying a gift for someone...
Part of having an integrated marketing campaign is buy media. That means ad space in print, broadcast, radio, Internet – essentially anywhere where a consumer can see your message. The good thing about media buying is that, as advertisers, we can get creative. Why shell...
If you work on the east coast like we do here at milk*, then the snow has definitely impacted your work week. And when the flow of your week is already disrupted, why even bother working at all? The following tells us what people are...
