There is a clear separation between creative execution and media placements. I am not sure if it is the speed in which marketers are trying to get to market or if it is simply lack of creative vision displayed by talent entrusted to bring a...
Often times, we will be asked to create a media program with no reference to what the creative is. In the past, this might have worked, and sometimes for us, this is still a viable way to approach finding a solution. However, great ideas should have...
Hootsuite is one of the tools we use at milk* media for social media marketing. We follow their blog pretty much regularly. This was a post that delivered some fun insights into the secret life of some social media users which I am sure every...
TV Subscriptions Down in 11 of Last 12 Quarters, Netflix Up 73% Over Same Period About two years ago I managed to finagle myself into a lunch that included Sumner Redstone sitting next to me. During a break in conversation, I leaned in and quietly asked...
Consumers in general are surprising. Smaller purchases are impulsive by nature or emotionally driven to fill a need. More and more I feel we should have majored in psychology and not marketing. Data can help guide us though, but only if we are prepared. Its been...
What do you do when your search engine company of 11 years becomes the largest in the world? You make a bigger company. Last week Larry Page, the (now) former CEO of Google, announced via a blog that he was starting a new company called Alphabet. The...
In todays world the line between advertising and genuine content has grown thiner and thiner. Brands are trying to connect their products to the larger world that is their brand. Porsche has recently created a new website for their motorsport line of vehicles. Merging information about...
In an article published by Entrepreneur.com, they reviewed the size and scale of Amazon and Alibaba. Alibaba is a Chinese-based E-commerce giant while Amazon is the more well known brand in the U.S. Both companies have enormous scale and reach, but what is fascinating is...
How many apps do you have on your phone? Go ahead, check. If you’re anything like the normal smart phone user, you have upwards of 20. But when’s the last time you downloaded an app? Comscore’s Mobile App Report and Time Magazine report that 65% of...
