The power of data is a game changer for advertising. Marketers have shifted their planning from reach-based to “people-based,” and have been working towards reaching a more selective audience. The digital playing field has broadened and in turn has provided innovative ways to collect more...
“A beautiful earned story is as important as a TV ad is, as important as a community event. They’re all storytelling,” described Chobani’s Chief Marketing and Brand Officer, Peter McGuinness. Chobani is revitalizing its brand marketing efforts with simply unpaid press exposure. Chobani was featured on...
Johnson & Johnson and Verizon have recently taken a daring move with their digital advertising. Both companies have decided to suspend any advertising on YouTube. YouTube, the web’s dominant video marketing platform, is host to countless advertisements, as well as, a variety of content that is...
Mercedes-Benz’s gives us its most impressive brand campaign yet in 'Grow Up.' Mercedes’ latest ad stars rapper A$AP Rocky showcasing the to do list of growing up. The video campaign starts off saying, “As you get older, life becomes all about following a few simple...
Even amidst the cultural dominance of the Internet, broadcast media still commands the largest share of the media advertising pie nationwide. Not only are radio and television the main media source of advertising today, they are also the only media source always developing new ways to...
If Starbucks, Wal-Mart, Amazon, and other big retailers had a vision for the future of shopping, it would be an industry based solely on mobile pay-and-go services. However, since the industry is not fully committed to mobile shopping just yet, big retail companies are facing...
Email marketing is one of the best and most effective ways to promote your brand and clients. In order to create a successful email marketing campaign there has to be the right amount of permission, relevance, timeliness, engagement, and of course, design that translates universal. Before...
YouTube gets its own social network with the anticipated launch of the YouTube community! The YouTube community effectively allows video creators to engage with their viewers with virtual communicators (texts, GIFS, images, etc.). The kick-off goal is to have a better engagement with the audience,...
Some analysts argue no generation has suffered more from the Great Recession than the millennials. It seems nearly impossible for the millennials to reach the financial successes their parents had. With the student debt at an all-time high and the job market at a competitive...
It is vital for a marketing agency to always stay on top of what’s trending now. Whether it is in creative trends, media buzz, or a combination of the two sectors, relevancy is what fuels an agency. As of more recently, major corporations, such as Dove,...
