Even amidst the cultural dominance of the Internet, broadcast media still commands the largest share of the media advertising pie nationwide. Not only are radio and television the main media source of advertising today, they are also the only media source always developing new ways to...
If Starbucks, Wal-Mart, Amazon, and other big retailers had a vision for the future of shopping, it would be an industry based solely on mobile pay-and-go services. However, since the industry is not fully committed to mobile shopping just yet, big retail companies are facing...
Email marketing is one of the best and most effective ways to promote your brand and clients. In order to create a successful email marketing campaign there has to be the right amount of permission, relevance, timeliness, engagement, and of course, design that translates universal. Before...
YouTube gets its own social network with the anticipated launch of the YouTube community! The YouTube community effectively allows video creators to engage with their viewers with virtual communicators (texts, GIFS, images, etc.). The kick-off goal is to have a better engagement with the audience,...
Often times, we will be asked to create a media program with no reference to what the creative is. In the past, this might have worked, and sometimes for us, this is still a viable way to approach finding a solution. However, great ideas should have...
