Consumers in general are surprising. Smaller purchases are impulsive by nature or emotionally driven to fill a need. More and more I feel we should have majored in psychology and not marketing. Data can help guide us though, but only if we are prepared. Its been...
In todays world the line between advertising and genuine content has grown thiner and thiner. Brands are trying to connect their products to the larger world that is their brand. Porsche has recently created a new website for their motorsport line of vehicles. Merging information about...
Yesterday was Photoshop’s 25th anniversary. Like most major pieces of software or social media platforms, Photoshop’s conception derived from unusual means. In fact, the creation of the most popular photo editing software in the world was influenced by a strong case of procrastination. Thomas Knoll was...
Social media marketing is all about leveraging situations to work for your advantage. Today, the only thing people on the east coast are focused on is the blizzard that has engulfed New York, Connecticut, and Massachusetts in over a foot of snow. The temperature is...
To ring in the New Year, Nike released 100,000 personalized videos encapsulating the year in fitness for its top Fuelband and Nike+ users. Each custom film features an animation of the user running, factoring in location and even weather. So, a runner in New York...
Photographer and historian Marc Hermann has scrounged through historic crime scene photos in the archives of the New York Daily News and has perfectly blended them with contemporary images from those same locations today. The juxtaposition of historic/modern and grisly/ordinary makes for some interesting images....
