Chobani is known as a trailblazer in their industry, in fact, they’re the number one yogurt company in the United States. But when you walk down the grocery store aisle, you’re bound to see the same trade dress over and over again: a white plastic...
We can probably safely call 2017 the year of social media influencers, particularly in fashion. With top-tier fashion bloggers ranking in multimillion-dollar campaigns, it comes as no surprise that every self-proclaimed fashionista wants to stray away from clothes and jewelry and become a full lifestyle...
“A beautiful earned story is as important as a TV ad is, as important as a community event. They’re all storytelling,” described Chobani’s Chief Marketing and Brand Officer, Peter McGuinness. Chobani is revitalizing its brand marketing efforts with simply unpaid press exposure. Chobani was featured on...
Mercedes-Benz’s gives us its most impressive brand campaign yet in 'Grow Up.' Mercedes’ latest ad stars rapper A$AP Rocky showcasing the to do list of growing up. The video campaign starts off saying, “As you get older, life becomes all about following a few simple...
Email marketing is one of the best and most effective ways to promote your brand and clients. In order to create a successful email marketing campaign there has to be the right amount of permission, relevance, timeliness, engagement, and of course, design that translates universal. Before...
It is vital for a marketing agency to always stay on top of what’s trending now. Whether it is in creative trends, media buzz, or a combination of the two sectors, relevancy is what fuels an agency. As of more recently, major corporations, such as Dove,...
There is a clear separation between creative execution and media placements. I am not sure if it is the speed in which marketers are trying to get to market or if it is simply lack of creative vision displayed by talent entrusted to bring a...
Often times, we will be asked to create a media program with no reference to what the creative is. In the past, this might have worked, and sometimes for us, this is still a viable way to approach finding a solution. However, great ideas should have...
Hootsuite is one of the tools we use at milk* media for social media marketing. We follow their blog pretty much regularly. This was a post that delivered some fun insights into the secret life of some social media users which I am sure every...
