No that isn't the name of a new professional sports team for the state (although we call dibs if it takes off). According to the Connecticut Department of Energy and Environmental Protection, there have been over 4000 black bear sightings in the state over a year...
Some analysts argue no generation has suffered more from the Great Recession than the millennials. It seems nearly impossible for the millennials to reach the financial successes their parents had. With the student debt at an all-time high and the job market at a competitive...
There is a clear separation between creative execution and media placements. I am not sure if it is the speed in which marketers are trying to get to market or if it is simply lack of creative vision displayed by talent entrusted to bring a...
Often times, we will be asked to create a media program with no reference to what the creative is. In the past, this might have worked, and sometimes for us, this is still a viable way to approach finding a solution. However, great ideas should have...
In an article published by Entrepreneur.com, they reviewed the size and scale of Amazon and Alibaba. Alibaba is a Chinese-based E-commerce giant while Amazon is the more well known brand in the U.S. Both companies have enormous scale and reach, but what is fascinating is...
According to the FCC the earlier proposed merger between the two largest Internet providers, Comcast and Time Warner Cable (TWC), was unfair to competition and was denied. Now its Charters’ turn… wait who? For those who haven’t heard that name before, Charter is a telecommunications company just...
Unless you have been living under a rock the past few days, you are aware that Verizon Wireless just bought AOL Inc. for 4.4 billion dollars. Is this more of the retro, let’s go “90’s” culture trend? What’s going on? If you’re asking yourself why the...
In TV, one of the hardest things advertisers have to account for is ad placement for targeted audiences. It is common practice to extensively research consumer markets to calculate which one is most relevant. Because of this, it is exceedingly frustrating when, after hours of...
How many apps do you have on your phone? Go ahead, check. If you’re anything like the normal smart phone user, you have upwards of 20. But when’s the last time you downloaded an app? Comscore’s Mobile App Report and Time Magazine report that 65% of...
This year, for the first time ever, the NFL will be streaming a game worldwide. Now while the game itself may not be a very exciting match-up (Jaguars vs. Bills), the motive behind this initiative is far-reaching. The NFL plans to deliver this streaming capability by...
