21 Aug Porsche Motorsports: The Enduring Bond

In todays world the line between advertising and genuine content has grown thiner and thiner. Brands are trying to connect their products to the larger world that is their brand.

Porsche has recently created a new website for their motorsport line of vehicles. Merging information about the races they participate in, along with videos showing the character of their brand, Porsche was able to create a hub of knowledge and product placement.

The site is extremely well done. Graphically it is impressive. Experience wise, it is simple and to the point. Flowing through the layout is a pleasing experience that is also rewarding with knowledge.

As a consumer it is difficult to get a read on the site. While I am learning new things and seeing amazing visuals, I am not sure if I am trying to be sold something. As an advertiser the mix of content is intriguing yet hard to pinpoint what the plan was during creation.

The question then becomes did Porsche create this website purely out of need to increase their motorsports brand image, or was there a hidden motive. When content becomes this well put together it becomes difficult to answer that question.

This is not the first time we have seen evidence of this trend. Companies such as Apple, Google, and Toyota have all made campaigns around being more than just a product. As consumers become smarter about advertising, thus becoming less attracted to typical promotional tactics, companies adapt as well. The content line is ever changing and it will be interesting to see where it turns next.

Heres the link to the site: Porsche Motorsports

Here is a video we produced for a local Porsche facility: