17 Feb Valentine’s Day Spending
As a holiday in the second tier of holiday buying (after Christmas, of course) you would expect consumers to utilize media the same way to enhance their overall experience. Online shopping is a huge part of any holiday where you’re buying a gift for someone else. However, Valentine’s Day remains solidly in the brick-and-mortar realm.
DigiDay put together some analytics and charts tracking spending and buying patterns. Their findings say that a whopping 91% are buying their Valentine’s Day gifts in-store compared to 22% online.
It makes sense. Valentine’s Day is typically a holiday that sneaks up on us. Have you ever tried to order flowers online? The shipping costs alone are ludicrous –that on top of a $50 minimum to get something of quality with the holiday mark-up.
Valentine’s Day, as it turns out, is aimed at consumers on a budget. The market for February 14th buyers is skewed towards the younger. 62% of those 54 and younger celebrate the occasion. After that, the market sees a 10% decrease in participation within each progressing age group.
After all, how many Valentine’s Days can you actually celebrate?