16 Jul Don’t Retarget, PRE-target!

As the gap between consumer action and brand targeting closes, the question becomes what can go further than retargeting. Well, Tom Goodwin over at AdAge feels that the answer is pre-targeting. There is an internet shadow after searching for a product on Google, or making a purchase on Amazon, that follows consumers around. It pops up on sidebars and floats into Youtube, yet seems to just be annoying and not relevant enough to their next buying decision. As Goodwin suggests, brands should focus on relating products that consumers will need next and pre-target their focus.

Do you think this is a smart prediction or will it just aggravate the public even more? Should we be able to hide from our online shadows?

Feel free to comment below.

Here is the full article on AdAge: http://adage.com/article/digitalnext/retargeting-flawed-future-pretargeting/294113/