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What we are reading

Thats how many photos are uploaded to instagram everyday. It’s not shocking, nor has it gone undocumented. However, its another platform for brands to think about using in the media tool kit.  In turn, this adds to the confusion for marketing directors and CMO’s. The stats tell a story.

Here is an excerpt from the article:

Simply Measured studied the Interbrand top 100 list on Instagram during the third quarter and pitted the stats against its 2012 and 2013 benchmarks for the same period. For example, the Seattle-based vendor examined these names in its research: MTV; Mercedes-Benz; H&M; Nike; Starbucks; BMW; Adidas; and Disney.”

http://www.adweek.com/news/technology/14-instagram-data-findings-every-marketer-needs-know-160969



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