The Super Bowl is the biggest media day of the year. This year, a 30 second ad cost $4.5 million dollars - $150,000 a second. The $500,000 increase from the $4 million it cost last year is the biggest year-to year price hike in the...
Due to a recent BMW spot, a 1994 clip from the Today Show featuring Katie Couric and Bryant Gumbel debating the ‘intricacies’ of the Internet has surfaced. The pair just can’t seem to wrap their minds around the concept of the Internet. In fact, they...
Social media marketing is all about leveraging situations to work for your advantage. Today, the only thing people on the east coast are focused on is the blizzard that has engulfed New York, Connecticut, and Massachusetts in over a foot of snow. The temperature is...
Recently Swedish officials raided the most popular, Stockholm-based, online file-sharing server, The Pirate Bay. They seized computers, servers, and other equipment in hopes of quashing the underground, and largely illegal, torrent site. However, the minds behind TPB seem to be rebuilding one step at a time....
There are so many ways to connect to the consumer now, big time companies are sometimes ill-advised in their attempts to get their message out there. There are whole departments and independent advertising agencies devoted to creating integrated marketing plans. However, building a robust plan with...
Facebook’s video player is powerful… and it’s pissing people off, namely YouTube. In recent months, YouTube has struggled on Facebook, a platform on which it had previously excelled. This decline correlates to media companies and buyers posting their content directly to Facebook instead of the...
To ring in the New Year, Nike released 100,000 personalized videos encapsulating the year in fitness for its top Fuelband and Nike+ users. Each custom film features an animation of the user running, factoring in location and even weather. So, a runner in New York...
There are thousands of television channels available at the push of a button. 5 years ago, not having access to all of these was not only unheard of, but was genuinely annoying. If ESPN 8 was a channel, we needed it immediately – not to...
There are several studies conducted on a regular basis designed to help marketers target people using various media types. The details of the studies can almost be ignored when you look at the big picture. Regardless of media type, people spend a lot of time...
