13 Jan Outdo You

To ring in the New Year, Nike released 100,000 personalized videos encapsulating the year in fitness for its top Fuelband and Nike+ users. Each custom film features an animation of the user running, factoring in location and even weather. So, a runner in New York City, for example, might be featured running through Times Square or through the rain adjacent to the East River.

Here’s an example of videos made for both male and female users:

Nike’s digital creative agency, AKQA, masterminded this out-of-the-box marketing, enhancing the already rock solid bond between the sports giant and its consumers. This is what makes Nike so strong – what makes other brands aspire to be like them. It’s this brand resonance that separates companies like Nike and Apple from the rest.

Yes, making video for the top 100,000 users is a little bit like preaching to the choir, however, the intangibles are priceless. After receiving the mini-films, these tech-savvy individuals are uploading them everywhere, especially on Twitter and Instagram. So now everyone is seeing them, which does two things. One, makes New Year’s Resolutioners want to buy Nike products and, two, makes people aspire to be better versions of themselves. Smart, Nike, very smart.

Click here to see if Nike animated your year and check out the WSJ article here